{"product_id":"two-original-kit-kat-advertising-storyboards-by-andre-norman-amstutz-1958-1959","title":"Two Original Kit Kat Advertising Storyboards by Andre Norman Amstutz, 1958–1959","description":"\u003cp data-start=\"239\" data-end=\"398\"\u003eA delightful and rare pair of original gouache-on-board advertising designs for \u003cem data-start=\"319\" data-end=\"328\"\u003eKit Kat\u003c\/em\u003e, created at the very moment the brand’s identity was being redefined.\u003c\/p\u003e\n\u003cp data-start=\"239\" data-end=\"398\"\u003emount 48 x 48 cm (frame 52.5 x 52.5cm)\u003c\/p\u003e\n\u003cp data-start=\"400\" data-end=\"935\"\u003eBeautifully presented and full of mid-century charm, the two storyboard scenes—entitled \u003cem data-start=\"486\" data-end=\"494\"\u003e“Cake”; \u003c\/em\u003ecapture gentle, everyday rituals of pause and pleasure. One depicts a poised woman seated at an ironing board, mid-task with a platter and cocoa cup, her posture relaxed yet purposeful. The other shows a cheerful man balancing a tea cup while perched atop a whimsical, toy-like vehicle—a forklift - an imaginative, almost dreamlike interpretation of movement and modern life. Both are rendered in Amstutz’s distinctive style: playful, elegant, and narrative.\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"1245\"\u003eThe compositions sit within soft, warm mounts that enhance their palette—creamy yellows and black—framed in simple black, allowing the artwork to remain the focus. There is a lightness and optimism to each scene, perfectly in tune with post-war Britain and the emerging language of leisure.\u003c\/p\u003e\n\u003cp data-start=\"1247\" data-end=\"1500\"\u003eOn the reverse, their commercial history unfolds. Each board is backed with an original print production sheet from the J. Walter Thompson London agency, complete with handwritten annotations linking them directly to the Kit Kat campaign for Rowntree’s:\u003c\/p\u003e\n\u003cul data-start=\"1502\" data-end=\"1623\"\u003e\n\u003cli data-start=\"1502\" data-end=\"1561\" data-section-id=\"1qh6srk\"\u003e\n\u003cstrong data-start=\"1504\" data-end=\"1526\"\u003eMale figure design\u003c\/strong\u003e: Job no. 71321, dated 23.09.1958\u003c\/li\u003e\n\u003cli data-start=\"1562\" data-end=\"1623\" data-section-id=\"1784r4x\"\u003e\n\u003cstrong data-start=\"1564\" data-end=\"1588\"\u003eFemale figure design\u003c\/strong\u003e: Job no. 71690, dated 27.01.1959\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1625\" data-end=\"1786\"\u003eThe boards originate from Geliot-Whitman \u0026amp; Co., a London production company, anchoring these pieces firmly within the working process of mid-century advertising.\u003c\/p\u003e\n\u003cp data-start=\"1788\" data-end=\"2078\"\u003eThese works coincide with the 1958 launch of the now-iconic slogan developed by Donald Gillies at the London-based agency JWT\u003cem data-start=\"1855\" data-end=\"1887\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e“Have a Break, Have a Kit Kat”; \u003c\/em\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ea campaign that transformed the brand into a symbol of everyday indulgence. In these designs, that idea is already present: small, human moments, gently observed and beautifully illustrated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2080\" data-end=\"2416\"\u003eAmstutz, trained at Brighton School of Art and later an art director for leading agencies, brought a unique blend of storytelling and design to his work. His legacy spans major commercial commissions and over 60 illustrated children’s books; yet here, in these intimate boards, we see his ability to distil a feeling into a single frame.\u003c\/p\u003e\n\u003cp data-start=\"2418\" data-end=\"2550\"\u003e\u003cstrong data-start=\"2418\" data-end=\"2550\"\u003eA rare and characterful pair of original artworks: where illustration, advertising history, and the poetry of everyday life meet.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2418\" data-end=\"2550\"\u003e\u003cstrong data-start=\"2418\" data-end=\"2550\"\u003ePlease note that the frames are \"vintage\" so have a few bumps and scratches and will only be sent with UK orders.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e","brand":"Natalia Willmott","offers":[{"title":"Default Title","offer_id":57229270548857,"sku":null,"price":750.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1125\/8278\/files\/two-original-kit-kat-advertising-storyboards-by-andre-norman-amstutz-1958-1959-4880987.jpg?v=1778334576","url":"https:\/\/nataliawillmott.co.uk\/products\/two-original-kit-kat-advertising-storyboards-by-andre-norman-amstutz-1958-1959","provider":"Natalia Willmott","version":"1.0","type":"link"}