What is Circular Fashion?
Circular fashion is a system that reimagines how we design, produce, wear, and dispose of clothing and accessories. Instead of the traditional take-make-waste model, circular fashion aims to keep products and materials in use for as long as possible — through reuse, repair, resale, and recycling. At its heart, it’s about valuing what we have, respecting the resources used to create it, and designing out waste entirely.
How I Embrace Circularity in My Business
Circularity isn’t just a buzzword for me — it’s woven into the fabric of how I run my business. I buy consciously and in small quantities, choosing pieces that are timeless, well-crafted, and full of soul. I carefully source vintage and antique items, each with its own story and character, because they carry the beauty of history and stand the test of time. By curating rather than mass-producing, I ensure every item has intention behind it — a future as well as a past.
How We Can Help Others Take Small Steps
Circularity doesn’t have to be overwhelming — it starts with small, meaningful choices. We can help others take their first steps by showing them how to repair what they own, how to value pre-loved pieces, and how to shop more intentionally. Educating our audience is powerful: through storytelling, workshops, behind-the-scenes content, and even the way we package and talk about our products, we can open minds and shift habits.
Building a Community Around Circular Living
One of the most powerful tools we have is community. By bringing people together — online and in person — we create space for curiosity, learning, and celebration. Whether it's a clothes swap event, a styling session using only vintage pieces, or a conversation on how to make your wardrobe last longer, each interaction helps shape a culture of care and consciousness.
What I’d Love to See in the Future
Imagine department stores transformed into living marketplaces of circular fashion brands and small independent businesses — places where conscious creators can trial their collections for a few weeks without the huge financial pressure of long-term leases. These curated spaces could showcase repair stations, rental hubs, and pre-loved treasures alongside new work from emerging sustainable designers. A place not just to shop, but to learn, connect, and discover the real stories behind what we wear and own. These shared, flexible spaces could create a new kind of retail — one that supports experimentation, champions slow fashion, and makes sustainable shopping accessible and exciting.
Styling Through Trial, Play and Purpose
Circularity also extends beyond business — it lives in how we style our homes and ourselves. For me, it’s a joyful process of trial and error: moving objects around, experimenting with clothing combinations, and creating beauty with what I already have. Sometimes that means borrowing from a friend, lending a favourite piece, or renting something special instead of buying it. It’s a slower, more intuitive approach — one that values creativity, not consumption. Whether it’s a vintage vase on a new table, or a decades-old necklace worn with a modern outfit, these combinations bring soul and story to style. By embracing playfulness and flexibility, we free ourselves from needing more — and instead find new ways to love what we already own.
A Life Rooted in Craftsmanship
Having worked for 15 years as a traditional upholsterer, I’ve come to deeply value the time, skill, and patience it takes to make — and to remake — something well. Every piece I’ve restored has taught me that quality endures, and that true beauty often lies beneath the surface, waiting to be revealed with care. Craftsmanship isn’t just about technique — it’s about respect: for materials, for history, and for the people who came before us. It’s a form of circularity in itself — breathing new life into what already exists, rather than discarding it. This hands-on experience has shaped how I approach my business and my home. It’s why I choose to work with objects and garments that are made with intention — and why I believe in restoration over replacement, care over convenience. In a world that moves so fast, craftsmanship invites us to slow down and connect — not just with what we own, but with the act of making, mending, and preserving.
Creating New From the Broken
One of the most joyful expressions of circularity in my brand has been the creation of jewellery pieces made from broken necklaces, bracelets, and found fragments. Instead of discarding damaged or unloved items, I gave them new life — reimagining them into completely new designs with their own character and story. This process has been both practical and poetic — a reminder that what’s broken isn’t always lost, and that beauty often comes from transformation. To share that experience, I launched workshops where others can come and see just how fun and freeing it is to make something with your hands. Whether it’s turning old costume jewellery into a new pendant, or simply playing with combinations of colour and texture, the act of making reconnects us to value, creativity, and joy. These sessions are about more than jewellery — they’re about reclaiming the art of making, and seeing potential where others see waste.
A Better Future is Possible
Circular fashion is not just a business model — it’s a way of seeing the world. It asks us to slow down, to choose quality over quantity, and to care more deeply. By making thoughtful decisions and inviting others to do the same, we have the power to make fashion a force for good — and to leave behind a world that’s richer, kinder, and more beautiful than the one we inherited.